5. The Key Success Factors for contrarian marketing.
(Jun Sang Yeo, 2004)
To do the success contrarian marketing, various factors are required. Let’s see these factors, by categorizing two parts: individual side and organizational side.
1) Individual Factors – Four minds
a) True bravery which move to the action
True bravery is trying to boldly act rather than the hypocritic
Interview conducted by our team and former studies support the correlation.
The study includes theories and applications of the five factors. Our study focused on individual factors as well as whole relationship. We noticed that SME’s brain efflux problem would be fatal to our society, so we extended the study to suggest some ways for SMEs to improve employee’s organizational commitment.
Individual factors)과 몰입도간의 관계를 규명하였다.
Liou (1995)는 이러한 일관되지 못한 연구결과들은 결국 조직몰입도에 대한 다양한 정의(Definition)와 조작화(Operationalization)에서 기인한다고 주장한다. 한편, 조직몰입도 연구의 문제점을 해결하기 위하여 OꡐReilly and Chatman (1986)은 하나의 대안적 접근을
∥ Emphasis on the individual level
Cause of environ. Problems: individuals.
The environmental issues may seem different according to the region; however, the sole reason of it is us ourselves. What makes the Earth sick are such factors as light we turned on unconsciously, tissue we dumped thoughtlessly, and human’s desire to be more comfortable and to enjoy more. In that sense, if we a
1) Newsworkers’ distrust of and disputing of individuals who propagate a point of view
2) Conflicts between professional norms and business norms
3) Conflicts between professional norms and entertainment norms
4) Controlled competition among newsworkers and among news organizations
5) The structure of television news messages
Considered these factors suggest that television news organiz