trial, create buzz and give good impression while minimizing the cost.
For distribution, Oxford Toy already has good domestic channels. However, it needs a company online shopping mall to provide better accessibility for their collector-level toy items and individual bricks.
Finally, Oxford need to maintain growth to stay competitive against Lego Korea's success, and should keep investing.
individual tourist. Mostly, they are visiting Seoul city. Characteristic of these tourists would like to stay reasonable accommodation and to enjoy unforgettable experience. Since they make a reservation in advance of visiting the city, FIT tourists save the expense by using cheaper accommodations such as guest house, Han-ok, residence. Instead of lots of lodging expense, those travelers want to
organization called IBM at that time, so it is not fair to say that foreigner's cultural values can represents the Korean's values toward cultures. Also this study was based on a total sample of a hundred thousand participants, and this sample was not evenly distributed. Some nations were studied with samples of several thousand, while others were represented by samples as small as 74 and 80.
Slogan
Make a dream of buying a house
become a reality
&
Be free from sorrow of homeless.
Goal
To reduce housing costs
for ordinary people
Statements
Provide 1.2 million Public Housing
→ account for 10~12% of the whole housing.
Expand national funds for Newtown Project’s infrastructure.
Relieve interest burden of rental deposits for low-income people.
Housing Policy
Firstly, Saenuri Party suggested housing policy by presenting a slogan. It is about ‘make a dream of buying a house becomes a reality & be free from sorrow of homeless’. The ultimate goal is to reduce housing costs for ordinary people. There are three main statements of Saenuri Party’s housing policy. According to them, 1.2 million Public Housing will be provided and accoun