Incorporated in 1871, leading company in Finland
Diversified business portfolio >> Concentration on mobile &IT
#1 telecommunication company in Europe
(+) Strong know-how in mobile phone manufacturing
(+) Wide range of mobile devices
(+) Strength in SCM
(-) Challenged by Apple& RIM
(-) Lack of distinctive
competitiveness
(-) Drop in market share
49%(2006)->45%(2008)
OS
노동과 인적자본
많은 new-economy산업들은 old-economy에 비해 유형 자산에 대한 투자보다는 노동에 대한 투자를 더 강하게 한다. 그 이유는, 첨단산업 기업들에서 발생하는 고정비용은 지적재산의 발명으로 인한 그들 제품의 개발을 주로 하는 노동에서 발생하기 때문이다.
첨단산업에서 적은 수의
competition. As product differentiation through technology became more difficult to achieve, golf club manufacturers were relying more on endorsements from touring professionals to enhance their brand image. The value of endorsement contracts had escalated dramatically since 2000. These high annual endorsement fees are another factor of a strong price war.
Q3. How is the
Competitive Forces That Shape Strategy’ on January H.B.R article ,2008.
The five competitive forces that shape strategy
The Five Competitive Forces appears differently depending on industry, and this ultimately determines the profitability of the industry.
In most cases, new entrants press existed industries in prices, costs, and the rate of investment.
It can affect a lot when ne
□ 마이클 포터의 전략이론 발표 주요내용
- 1979. How competitive forces shape strategy
- 1987. From competitive advantage to corporate strategy
- 1996. What is strategy?
- 2008. The five competitive forces that shape strategy
□ 도입부 개념 설명
- 전략가는 경쟁에 대해 이해하고, 이에 대처해야 함
- 경쟁자는 산업내,외에