Ⅰ. Introduction
Ⅱ. Definition and explanation
Ⅲ. The origin of the theory of LMT
Ⅳ. The main dependent and independent factors that are being studied in this theory and their relationships
Ⅴ. Empirical article in the information system literature that uses the theory
Ⅵ. Conclusion
Citation
Such market will gradually deteriorate
and it might even wholly disappear
•Example : INSURANCE market
Potential Customers
Better idea and knowledge
Insurance Company
2. Origin
•The “lemon” problem was initially posed
by Nobel Prize winner ‘Akerlof’ in his seminal article of 1970
•Empirical evidence :
market of used cars
different causes:
Variations in the situation that trigger the mental model
Mental models change over time
Different people show different mental models for the same situation
Differences in performance when interacting with the system
Examples of Empirical Results on Mental Model Measurement
Mental Models of Operation System
Difference Between Mental Models of Experts and Novices
4) Whatever customers want.
There are 25 suite rooms in the hotel and one butler is involved in each suite room. These butlers are always ready for the customers. For example, all kinds of foods are prepared so customers can select whatever they want. The customers just let butlers know to reserve the best quality restaurant in Milan a day before. Moreover, an opera that has to be reserved at le
Part. 1
▪ About Amore pacific
Company Overview of Amore Pacific
Founded in 1945 - The oldest one of cosmetics companies in korea
One of the most beloved cosmetics companies in korean market
1st korean cosmetics company expanding to foreign market
Establish a local subsidiary in about 16 countries
& export and sell its cosmetic in about 50 countries
Main brand - Sulhwasoo, He