will allow us to innovate and lead as an academic health center, remain preeminent in our areas of focus, maintain our collegial culture and become more financially self-sufficient over time.
we were able to achieve our early goals through the efforts of our talented, passionate and dedicated faculty and staff, and with the guidance and help of our Directors and Trustees around the country.
and dyes
Centralized distribution facility
Short delivery time
Products manufactured & designed only in Spain
Shipped & sold in1,361 stores over 68 countries
# of stores & sales concentrated in Europe
Recent entry & expansion in Asian Market
Growth in Asia
Increase in selling space in Asia at a rate that
more than doubles the
increase in selling space for the group
Product differentiation
Since the USGA limitation on dimension, volume, CT, and MOI, most golf club manufacturers were trying to achieve differentiation in drivers either lowering the center of gravity to increase launch angle or by offering clubs with adjustable features.
Nike Golf, Callaway Golf, Nickent Golf, and Nicklaus Golf had introduced drivers using square or other geometric shapes to
3. Expanding Investment on Endorsement with Tour Professionals
Because it became difficult to diversify products due to regulations, golf equipment manufacturers relied more on endorsements of famous touring professionals. As the number of people interested in recreational golf boosted after Tiger Woods’s appearance in 1995, the number of people exposed to golf broadcasting or golf magazines
Expansion of marketing channels
Even makgeolli which is made from premium and health ingredients can not be sold at the fine price unless there are proper marketing channels for the product. With the release of special makgeollis, producers also had to renovate existing marketing channels. Especially, producers with large scale of firm have expanded the marketing networks all over the country. T