and services that can be loved andtrusted by the people.
Lotte Group is already considered as a trustworthy conglomerate by the general people. Lotte Department Store takes up quite a large part within Lotte Group and thus has focused on service and marketing areas to improve brand competiveness. Of the numerous subsidiaries, retailers, which include Lotte Department Store, take up about 40% of
I. Environment Analysis
Introduction
Lately, South Korea's cosmetic companies are actively entering Japanese market. In particular, low-priced brand companies entering are remarkable. Continuing the long-term recession, Japanese consumers find inexpensive cosmetics. Through this period, cosmetics of South Korea draw popular through low price and good quality. Celebrity publicity is also inf
and in 1994 June, Samna sports started as Nike sports.
After ㈜Nike sports leaded retail operation, has annually about 30% sales growth. In korea productivity center research, Nike sports is ranked 1 in customer satisfaction. So Nike is recognized as the best brand by many institutions.
Nike is providing the best product that is appropriate for the people level. Also, they support the player
and unrivaled devotion to serving the customers’ best interest, offer customized products and services backed by excellence in customer service, earn our customers’ trust by displaying the highest ethical standards and reinforcing compliance procedures, establish a competitive cost position through productivity and efficiency, and lastly further grow the Samsung brand through credibility in p
BENIKEA’s background
What is BENIKEA
BENIKEA, which stands for “the Best Night in Korea” is Korea’s first-ever mid-low priced tourist hotel brand. BENIKEA means Korea’s best hotel that offers the very best in rest and relaxation.
With the support of the Ministry of Culture, Sports, and Tourism(MCST), Korea Tourism Organization(KTO) has pushed through with a project promoting BENIKE