[ 1 ] CRM과 세일즈포스닷컴(salesforce.com)
1.1. CRM과 세일즈포스닷컴
CRM(Customer Relationship Management)은 고객 중심의 현대 경영에서 가장 중요한 개념 중 하나로 고객 정보를 관리하는 도구의 발달과 함께 등장하였다. 고객과의 관계가 경영관리의 중요 요소로 떠오르면서 CRM 소프트웨어 시장은 폭발적으로
/ Why should retailers use AR?/
Advertising campaigns can become stronger
Navigation around warehouse area will be easier
Extra information will improve the shopping experience of the customers
Product catalogs can be visualized
A 3D product view will create a selling opportunity
Customers can be encouraged to buy with AR offers
Customers can be lured inside the stores
/ AR in Tourism /
Ⅰ. Introduction of Study
1. Background of study
Although the name of 'QR code' was difficult to remember at first, the recognition rate of 'QR Code' is increasing day by day. As smart phones have become popular globally, various marketings which are using it have appeared. One of the typical marketings is QR code marketing. If QR code which is also called 2D barcode is scanned, it simpl
Snapple is a brand of tea and juice drinks which is owned by Dr Pepper Snapple Group.
Snapple was founded by Hyman Golden, Arnold Greenberg and Leonard Marsh in Brooklyn, New York in the early 1972.
The word "Snapple" was introduced in the early 1980s and is derived from a carbonated apple juice that had a "snappy apple taste.”
They first started with pure fruit drinks, and woul
EXECUTIVE SUMMARY
본격적인 캠페인을 진행하기에 앞서 Primary Research의 일환으로 가졌던 인터뷰에서 한국외대 재학생들이 학교의 단점에 비해 장점에 대해 말하기 어려워하면서도 스스로 학사 제도나 학교 생활에 대해 관심을 가지려는 노력은 딱히 하지 않는다는 것이 드러났다. 이에 외부적인 홍보로 겉