leadership, differentiation, focused cost leadership and integrated cost leadership/differentiation. Each generic strategy helps the company to establish and exploit a competitive advantage within a particular competitive scope. By applying these strengths, three generic strategies are resulted: cost leadership, differentiation and focus. The strategies used by the company include cost leadership
integration)가 어떻게 일어나는 지 살펴보고 이러한 의사결정 과정이 실제로 어떠한 결과를 가져왔는지 살펴본다.
덧붙여 이상의 분석과정에서 교과서에 나오는 다양한 OB Theory가 real situation에 어떻게 적용 되는지, 어떤 작용을 하는지를 통해 이론을 다시금 정리 하고자 한다.
I-2 Study Question
둔 전일성(integrity)이고, 봉사정신은 필수이며, 의사결정과 행동은 도덕적 원칙 내에서 행해진다.
보통 리더들이라고 하면 “위에서부터의 관리”를 핵심 솔루션으로 삼고 있지만 간디는 갈등의 근본 원인을 “내 안으로부터의 혁명”을 솔루션으로 삼고 있어 일반적인 시각의 리더와는 다르다.
lead time short. Thus, it means information technology, communications infrastructure, distribution management, and design and product development are all important.
Strategy 4: IT strategy
Zara is using IT technology to integrate its value chain, making it possible to respond to changes flexibly so that eventually it can be harmonized with current highly competitive supply chain system.
the opportunity to develop new business strategies. Amazon used the internet and the associated strategies made e-commerce markets possible, to pursue a cost-leadership model and consolidate the bookselling industries. Amazon’s success in the book market as accelerated the consolidation of the book retail industry, and many small bookstores had closed because they cannot compete by price