Status report 1: Industry/Company review
Description of industry
Trends in the Smartphone market are constantly changing. This is the beginning of “Smart Life Revolution” which enables information gathering, personal tasking, building a social relationship, leisure activities just by using Smart-Phones. Nowadays, it is possible for us to search and share information, and deliver our me
and proposition of retail gets larger. The most specific feature is value chainstructure which can be strength of Dongdeamoon. From past time, Dongdaemoon has played the role of an integrated place of production and sales which provides goods with low-prices. (Hong & Lee, 2007)
However, according to this paper, the most significant problem of Dongdaemoon fashion market is in the aspects of produ
and favorable gets more important to companies. In a nutshell, GIORDANO’s target consumers prefer quality to brand, and they purchase products on a plan rather than on impulse, at least in fashion.
③ Fashion tendency
GIORDANO targeted the fashion followers who are very sensitive to fashion tendency, not the fashion leaders because more than half of the people in their 20s to 30s think they
What is motivation?
The process that account for an individual’s intensity,
direction, and persistence.
Three key elements
Intensity
Direction
Persistence
Woman are more motivated to get along,
Men are more motivated to get ahead.
Men were more motivated by agentic strivings
And Women by communal strivings
The drive to excel, to achieve in relation to a set of standards, to s
and promotion for Positioning of the Retail Brand
Sales personnel
Services offered
Physical store attributes
Nature of store clientele
Point-of-purchase displays
Consumer logistics
(1) Location
Cognitive maps or consumer perceptions of store locations and shopping areas are more important than actual location.
Ease of parking in the area, quality of merchandise offered b