1.0 Executive Summary
We chose Laneige, a family brand from the leading cosmetic company, Amorepacific, as its position as a middle-price range brand best matches our target customers, young adults. The product our group has proposed is a lipstick called “Perfect-all-day” which has strong durability with reasonable price. Unlike the common lipsticks, our product is long lasting and requires
Ⅰ. Introduction
ⅰ) The background and purpose of research
ⅱ) The range and method of research
Ⅱ. Main Subject
ⅰ) Definition of 'Hanok Guesthouse'
ⅱ) Research hypothesis
ⅲ) Hanok Guesthouse's host's in-depth survey
ⅳ) Issue collect and improvement
Ⅲ. Conclusion
* Reference
I. Introduction & Problem Identification
1. Beer Monster
The Beer Monster is a beer pub in Chamsari street, Anam, as the main store of it’s own franchise.(There are more pubs in Sadang, Hanyang univ, etc). Beer monster has various world beers with middle to low prices, and provide luxury audio system with DJ. The internal decoration and atmosphere is vintage and urban.
2. 3 Marketing Problems & Research Objectives
To solve the symptom of the number of customers decreasing, there is a need to find out the relationship between the underlying cause and effect. The diagram below displays seven underlying causes of the symptom.
After categorizing the 4Ps of the underlying causes, we set marketing questions regarding these causes.
• Product : How can we
As the counseling process continues, the counselor-at first a stranger-is increasingly seen by the client as a caring and genuine person who is able to understand and accept the client's problems and emotions.
상담이 계속 됨에 따라 첫 상담자는 이해와 내담자의 문제와 감정을 받아들이고 진심으로 돌보는 것이 점점 더 증가한다.
When the client begins to