□ How did CP+B became a successful worldwide advertising agency?
◎ Image and Reputation
- There are multiple reasons for an advertising agency in gaining clients which are the followings.
- Among these factors, CP+B gained its major clients by strengthening its image and reputation through series of successful campaigns. Today, CP+B's major clients are MS Windows, Burger King, Gap, Dom
인지도상승에 가장 효율적이라 판단되는 ‘Advertising’부분에서는 예산상의 문제로 TV광고를 집행할 수는 없지만, 지역민들에게 인지도를 높일 수 있는 방안으로 노출을 극대화하면서, 반복적 노출에 의한 친숙도 및 호감도를 상승을 기대할 수 있는 있는 매체인 대중교통을 중심으로 한 노출로 대중들
/ Why should retailers use AR?/
Advertising campaigns can become stronger
Navigation around warehouse area will be easier
Extra information will improve the shopping experience of the customers
Product catalogs can be visualized
A 3D product view will create a selling opportunity
Customers can be encouraged to buy with AR offers
Customers can be lured inside the stores
/ AR in Tourism /
advertisements based on that information and user's preference. Likewise, showing preferred advertisements rather than a still frame while loading TiVo system would effectively get attention from the viewers and efficiently promote the products.
Secondly, Use 'one-stop purchase' strategy during the program. One of the strengths of TiVo system is that users can interact with it. Users can commun
exist as of today. According to a survey conducted by Student Monitor in 2008 for 1200 undergraduate students who were planning to purchase a laptop, 43% of them answered they would buy a Macbook. In 2003 only 8% of these possible laptop buyers answered positively for Macbook. With high loyalty and interaction with its followers Apple deserves to be where they are now.
B. Korean Market