advertising as a competition way of price and quality has been raising. Among these, especially, Korea has been affected by ads because Korea faced economical crisis of IMF in 1998 causing a keen competition. Corporations are in agony that they hope to be superior to competitors via the advertisement and to inform how let them know their products to consumers in a friendly and impressively ways.
/ Why should retailers use AR?/
Advertising campaigns can become stronger
Navigation around warehouse area will be easier
Extra information will improve the shopping experience of the customers
Product catalogs can be visualized
A 3D product view will create a selling opportunity
Customers can be encouraged to buy with AR offers
Customers can be lured inside the stores
/ AR in Tourism /
□ How did CP+B became a successful worldwide advertising agency?
◎ Image and Reputation
- There are multiple reasons for an advertising agency in gaining clients which are the followings.
- Among these factors, CP+B gained its major clients by strengthening its image and reputation through series of successful campaigns. Today, CP+B's major clients are MS Windows, Burger King, Gap, Dom
advertisements based on that information and user's preference. Likewise, showing preferred advertisements rather than a still frame while loading TiVo system would effectively get attention from the viewers and efficiently promote the products.
Secondly, Use 'one-stop purchase' strategy during the program. One of the strengths of TiVo system is that users can interact with it. Users can commun
인지도상승에 가장 효율적이라 판단되는 ‘Advertising’부분에서는 예산상의 문제로 TV광고를 집행할 수는 없지만, 지역민들에게 인지도를 높일 수 있는 방안으로 노출을 극대화하면서, 반복적 노출에 의한 친숙도 및 호감도를 상승을 기대할 수 있는 있는 매체인 대중교통을 중심으로 한 노출로 대중들