(1)Apple Inc
Apple has made personal PC and OS
This factor can effectively recognize and cope with customer’s demand
It is important not also follow-up service AS, but also continuous developing related apps, OS upgrade
(2)Designe and easy using
Innovative UI (User Interface)
Many Apps that we needed is already in App store
Just one your finger can works apps
Attractive design
Mi
When users choose one of bibliographies in the search result list, it shows the bibliography data; position, call number, bar cord, lending state, reference, subject, author, department, ISBN, and number.
(Picture 4) bibliography data
2) Ohio State University Library
Likewise, when users search the word in the OPAC of Ohio State University library, they could get search result as bel
Interface) and its layout
Touch-screen slab / Key board slab / Hybrid type
Customers place more value on the applications and less value on basic features such as calls and text.
An application building-up within the customer base and outside innovations will become a competitive differentiator.
Apple’s App Store with both for fee and free applications (2008)
RIM’s BlackBerry App Worl
interface since users do not need to use stylus pen when choosing a menu.
② Appropriate size
- The size is appropriate even though this MP3 player has rectangular shape. It is quite small to carry around and easy to grip.
③ USB/Recharge cable
- It is very convenient that users just need a charger for cell phone to recharge this MP3 player.
Demerits
① Display
Scro
factors. Therefore, we try to validate the research on the basis of Stimulus-Organism-Response model through survey.
As a result of behavioral decision research, psychological factors play an important role in decision-making. Namely, in spite of the same external stimuli, users show different reaction to stimuli according to his experience or knowledge etc. Therefore, in the research, we try to