international operation with franchising, The Coffee Bean could enter more than 20 countries including India without big trouble. In the meanwhile, Starbucks has struggled to enter India market by governmental and political intervention as we discussed above.
Second, as mention above, while Starbucks wanted to provide customers with not only just coffee but also coffee culture at its foreign ma
struggling for survival leads to unsustainable use of resources and environmental decline. Because of this problem, most countries concern for environment problem and green growth through international cooperation.
So, to resolve this problem, the Incheon city government has recently offered the Seoul-based GGGI benefits including a 10-year free lease of office space and operating cost subsidi
Internal environment
Internal environment considers the firm's current marketing objectives and performance issues such as the availability and deployment of human resources, the age and capacity of equipment or technology, the availability of financial resources, and the power and political struggles within the firm's structure.
b. Customer environment
Customer environment examines the curr
Struggle with China’, or ‘Threatens to exit’ in the news reports. ‘Google Threatens to Exit China’ covered Google keep its belief although it may lose its financial profit, and comment one-sided china’s view shortly.
3) News coverage in Korea
Korean media maintain their objectivities covering the news of each side. Commonly, the Korean media reported both different attitudes of Ch
internet market in order to improve Google’s performance in Korea. In order to do so, we will analyze situational factors of Korean internet market, clarify Google Korea’s SWOT and re-define a broader group of target consumers. Finally, we will derive a successful marketing mix with detailed positioning plan.
III. Situational Analysis: Internal and External Environments
a) Internal Enviro