Key Principles
PR requires ethical decisions.
PR have an obligation to act ethically.
PR have an obligation to help their employer act ethically.
Societal, sector, organizational,and personal standards help resolve ethical dilemmas.
한국 PR 협회윤리강령은 모든 PR 실무자들에 대한 윤리적 행위에 대한 가이드라인을 제공한다.
Ethical Influences on Public
, 경영윤리에서 윤리경영’으로 그 개념이 변화되고 있다. 따라서 본론에서는 기업윤리(business ethics)는 의무론, 공리론, 정의론, 권리론 및 상대주의 관점에서 살펴 볼 수 있다. 각각의 관점에서 기업윤리가 마케팅에 어떻게 적용되는지 사례를 들어 설명하고, 마케팅에 대한 시사점을 제시해 보겠다.
ethics reflects the business’s value judgments "goodness and evil". Therefore, enterprise ethics is the core of enterprise culture.
Enterprise rules embodied the requirements of a society to the enterprises and the volition of the enterprise manager, and it will have the enforceability and the externality; but the enterprise ethics relies on the internal beliefs to do the effect, it has the c
international environment.
Effectiveness of organizational communication
For the company to be successful as Nexen tires, company should possess effective organizational communications. Internal communication in Nexen Tire is divided into two parts such as downward communication and upward communication. In the process of downward communication, every employee receives a copy of the strategi
Global network at your fingertips
A truly global network for importers and exporters of raw materials, component parts and finished goods
Happy culture
Leading advantages
Huge Chinese market
Easy system
Worldwide trade
Internet-based trade
Scam transaction
Internal investigation
Widespread fraud
Red Ocean
Protest from environmentalists
Marketing Ethics Issue