and its new slogan “Taste the world” that will definitely revise its old image. Through its new strategy of “glocalization,” Wal-Mart will be extending its market to Glo.co and will focus on both localand global goods that will reach consumers both domestically andinternationally. Glo.co will strengthen localization to meet the Korean lifestyle for its main reason of failure and globali
level of currency internationalization for a currency is determined by the demand other countries have for that currency. This depends on the amount of business that is performed between the countries and the perceived value of the currency as a good store value. So, the currency internationalization means that the national currency develops into local currency, and the international currency.
Internationalization
Benefits of New Structure
Help to find new market
-Specified Region
Can concentrate on regional market and regional product
-Communication/Collaboration
-Local Manager
-Regional Needs
Benefits?
"There are big growth opportunities in the emerging markets of Asia and Middle East, and some challenges to address in our home markets of Australia and New Zealan
PD/NO Matrix
National organizations (NOs)
▽
financial, legal and administrative matters
Product division(PDs)
▽
development, production and global distribution
그들의 오랜 역사를 통하여 N.V. 필립스(네덜란드)와 마쓰시타 전기(일본)는 매우 다른 전략과 매우 다른 조직적 능력으로 나타났다. 필립스는 마쓰시타가 일본 내에서 고효율적인 공정을 중심으로 세계경쟁력의 기반을 닦을 동안 세계조직에서 수용할 수 있는 세계적 포트폴리오를 성공시켰다.
1990