for a place to date. Although, she is not a big fan of baseball, but in the stadium, they could get rid of their stress by cheering with shout and enjoying the game.
3. Decision making processes
In this part, we're going to handle the way of decision consumers make, the information they use, different brand consumers consider. And the course of usage from acquiring to disposal.
There is a consumer decision-making process, as you can see.
The consumer decision-Making Process consists of 5 steps like this picture.
For example, 은주 want her phone to change smart phone. This step is a problem recognition.
So, 은주 collect information by searching Internet, listening to advices of her friends who are using them, watching advertisement, or visiting a store, or some
of Dow Jones Newswires, the Dow Jones Indexes, Factiva, the Dow Jones Information Services and the Dow Jones Licensing Services; 3) Local Media Group publishes eight daily newspapers across the country and fifteen weekly editions. All of these also have Internet websites. .
Ⅵ. Editorial policy
ⅰ. Central premise
It is an essential prerequisite for success in the news and information
2-2. Counter that consumer can communicate with company
Media before internet is one-sided. Consumer just accepts information from Television or newspaper. So advertisement and promotion with mass-media was absolute. But situation is changed because of internet that consumer can search information. Consumer can say their opinion actively to company - thanks to internet. Moreover, SNS with intern
consumer group and different time. In this way, internet advertising can be flexibly achieve time orientation, regional orientation, and channel orientation. Consequently, internet advertising keeps the proportion of advertising be accepted to a certain extent.
• Mutual action
The traditional advertising is only single-facet show the information to consumers; another mean is consumer pass