internet market in order to improve Google’s performance in Korea. In order to do so, we will analyze situational factors of Korean internet market, clarify Google Korea’s SWOT and re-define a broader group of target consumers. Finally, we will derive a successful marketing mix with detailed positioning plan.
III. Situational Analysis: Internal and External Environments
a) Internal Enviro
consumer market of the decade.), Mr.Beauty, Ubersexual etc.
- Trading-up phenomenon – spending patterns that they have willing to pay highly for specific product.
2. Competitor & Collaborator: companies related to fashion, skin care, and/or fitness, operating in the Apgujeong-dong area.
1) Hyundai department store service
- Providing VVIP customers who visit the store with fashion adv
internet and so on, we arranged the present situation of each Hite beer and OB(Cass) beer company.
Second, to grasp present situation of each company and beer market, through related books and various thesis, we studied Hite beer's past, present and future strategies.
Third, to see purchase behavior and satisfaction of consumers, we had a survey method.
Finally, through these study process,
culture (with its honesty and immediacy), is driving consumers away from bland, boring brands in favor of brands with some personality. Then the second point is transparency triumph, which counts consumers are benefiting from almost total and utter transparency, as a result of the torrent of readily available reviews, leaks and ratings.
For this report, we started off with defining the concept o
culture of idol from second generation. Because communication is developed, fans give birthday present to their idol singer as calling people together through Internet and they buy album using group purchase through Internet. And fan of first generation idol have a tendency to not obsess but cheer for their idol singer. By the way, in second generation their fans can know idol singer’s schedule