Methodology 4-2 : Conceptual Model 2 (M&A among centers) for the external problem
- The second molel that we suggest for this problem is M&A among centers. This was suggested by the president of the good job center. This is about making centers stronger and more efficient at working by mergering. If the IL centers get unified, their financial aids will be better distributed. However, this st
Truth: Café May has a very long line at peak hours, especially between classes.
Problem: There is a missed opportunity to serve total demand
Possible Solution: Iced Americano Express Line
Decision Problem: Will Americano Express be profitable?
Interviews:
Loyal Customer
Advantages: low price, good taste, location
Disadvantages: small size and entrance, crowdedness
Caf&eac
Professional journals
Journal of Advertising, Public Relations Review, Journal of Public Relations Research, Journal of Advertising Research, etc., 홍보학연구, 한국언론학보, 광고학연구, 한국광고홍보학보
Magazines and periodicals
Advertising Age, and PR Week etc.
Research summaries
The Internet
Everyday situations
Is the topic too broad?
Is the topic sufficiently
Professional journals
Journal of Advertising, Public Relations Review, Journal of Public Relations Research, Journal of Advertising Research, etc., 홍보학연구, 한국언론학보, 광고학연구, 한국광고홍보학보
Magazines and periodicals
Advertising Age, (www.adage.com/) and PR Week etc. (www. Prweekus.com)
Research summaries
The Internet
Everyday situations
Is the topic