contract endorsement deals with golfers, who are influential to people.
4. Decline in the Number of American Golfers
One of the most serious concerns in the golf equipment industry is the drop in the number of keen golfers; people playing golf 25 times a year or more down sharply. The number of these core golfers fell 4.5% from 17.3 million in 2008 to 16.6 million in 2009. Also, the other
want to inspect equipments by themselves, while not giving up the cheap price.
3. Expanding Investment on Endorsement with Tour Professionals
Because it became difficult to diversify products due to regulations, golf equipment manufacturers relied more on endorsements of famous touring professionals. As the number of people interested in recreational golf boosted after Tiger Woods’s a
Selling goods to overseas markets through
intermediaries through some other company.
You give it to someone and he sells it for you,
or your product is made part of another
product and the product
is exported.
Someone else does all
the work.
Methods of indirect exporting
*Filling orders from domestic
buyers who then export the
product.
*Seeking o
들어가며
넓은 의미에서 기업의 국제화란 기업의 활동이 국내에서 해외시장으로 이전되어 나가는 과정과 이에 따른 기업의 변화 및 경영관리의 국제화를 의미한다. 좁은 의미에서의 기업국제화란 기업의 해외시장 진출방법의 다각화에 초점을 맞추고 있다. 기업활동의 이전방법에는 어떤 것이 있는