Local Economy Enhancement by Film Festival s & Film Production
Actual Events
San Francisco:
Film Production
→9,000 jobs &
$170 million
Korea:
Busan Intl. Film Festival
→ tourists expenditures were
$3 million
Our Assumption
Korea:
Film Production:
300,000 visitors
Germany:
Film Production:
12,000 jobs
joint checking account and spent all the money without her permission, while also leaving her with a credit card debt of over $12,000. Charlie meets Yvonne when she waits on him at the diner where she works. Since Charlie doesn't have enough money to pay the tip, he promises to give her either double the tip or half of his prospective lottery winnings the next day. He wins $4 million (in 21 annua
Quick concession
Eliminate the chance of discussing on initial offer
Intimidation
Threats counter party when they lack of strong BATNA.
Mistake 1
Fail to formulate effective negotiation strategy
Mistake 2
Fail to encounter Gekko’s tactics
Mistake 3
Fail to shift the negotiation into integrative one
→ only focus on one issue(share price)
→ competitive negotiati
4P Analysis
- Product : Music, Music Video, Concert
- Price : 10000 – 20000 won(Mostly Price of CD)
- Promotion : Simply selling CD& concert ticket by advertising(irregular)
- Place : Korea to Asian nations / All Asian nations’ record market(CD), Concert ticket promoting by internet or poster
As we can find in SWOT analysis SM have many strength and opportunity. B
Executive Summary
The screen quota has long been a hot debate in Korea’s multilateral and bilateral negotiations. Although the screen quota was given considerable exemptions in the Korea-Chile FTA, recent ratification of the FTA with the US paints a drastically different picture. The mandatory days were cut to half from its previous number as opposition from the movie industry continues. In