I. Introduction
1. Understanding of Kimchi
History
Given the facts that Koreans have been using vegetables and making salt from ancient times, and the era of making fermented foods, such as pickled fishes and soy pastes, we can assume that some kinds of Kimchi have been made since the period of the Three States. Kimchi, Korean traditional fermented food, is stemmed from natural environment, su
1. Product introduction
What is smart kimchi refrigerator?
A. One of essential home appliances
B. Not for just kimchi
→But for all groceries which have to be stored under certain circumstances
C. How can it be smarter than previous one?
D. The most inconvenient point:
“We cannot see inside”
중략
2. Situational analysis
Current situation
A. Overall
The fi
Kimchi is a staple of Korean life and many people include it in their meals three times a day. You can eat it by itself, or use it in so many different Korean recipes.
................. Sikhye is a traditional Korean beverage made with barley malt powder (yeotkiereum: 엿기름), and rice. The taste is sweet and cold, with its own particular subtle flavor coming from barley malt.
3. ST strategy
(1) 'Korean beauty Appearance' and 'There are many similar hotels'
Emphasize Commodore's beautiful appearance, old tradition, and history to differentiate itself from the competition. Because Nampo-dong is the center of Busan, there are many similar grade hotels. So, Commodore have to operate the hotel way to emphasize Korean beauty, tradition, history, and so on.