Body : The actual conditions of Korean language used in media
1) Abuse of lownwords
The world is more closer and closer. This situation is unavoidable, and culture exchange is increased. Our culture is polluted and discolored by culture change. In particular, Korea's newspaper, publication, broadcast and Internet abuse loanword. We examine the example and learn about 'The abuse of loanword.
Korean Air’s purpose to makeKorean Air become the world’s best airline by these educated employees providing better services.
However, Korean Air is not performing the familial community because of the ‘squeeze management’. This one asks employees’ too much sacrifice that squeezes the employees. This may work for a short period of time, but when it works for a long term, the employ
3. Brand positioning
- To make a comparison, the other big domestic competitor, Asiana Airline, appeals to emotions through comfortable, tender atmosphere. On the other hand, Korean Airline is aiming to improve customer satisfaction under the basic duties of Korean Airline by appealing with a perfection, quality, thoroughness, convenience.
- With a perfect and best image, Korean Airline striv
Korean table manners O X
Sit in a comfortable position
Keep your elbows off the table and don’t rest your chin on your hands
Wait until the grown-ups have started eating
Don’t make a noise while eating
Don’t fumbled in side dishes
Don’t drop food
5~6 O : God job
3~4 O :
0~2 O : Make an effort to change
1. Don’t fumbled in side dishes2. Fumbled in side dishe
Introduing Makgeolli
Makgeolli is supposed to be the first alcohol in Korea. It is not known exactly when Korean start to make and drink alcohol. But people supposed that Makgeolli is the first Korean alcohol.
Makgeolli's color is usually white. Because It doesn't filtered rice. So comparing Makgeolli with other alcohol, it makes you feel full.
In the past, Usually Farmer drank Makgeolli. Farm