Introduction of KTF
KTF SHOW’s market share in 3G mobile communication is about 55%(about five million)
But only 37% of
members use video
Telephone service
Strength
- High level of awareness and preference in 3G market
- Various service and discount benefaction Weakness
Marketing Cost decrease sale earnings and make their clients seceders
Lackof support exclusive
of the new menu to consumers. In addition, seasonal tumblers are released. Also, in the late of year, Starbucks offer ‘Starbucks Diary’ through sticker event.
Pascucci: Pascucci is offering reserving service and discount through partnership with many credit card companies.
Caffe Bene: The most famous Caffe Bene’s marketing strategy is an advertisement that appears in very famous entertai
discount benefaction for people at a flat sum system.
2) Weakness
■ Marketing Cost decrease sale earnings and make their clients seceders.
- KTF increase marketing investment for SHOW public relations, and increasing sales promotion that could be changed into illegal fund have a result aggravation in earnings
■ Lackof support exclusive using phone for WCDMA
- By 3 Generation ser
discount rate of 50% of the original price which was extremely risky for them. This policy is come from the quotation “The best solution is a cash flow to increase market share and to be funded daily. It is better to sell more tickets on discount rate than not to sell anything.” However, this was just suicidal for all the companies participated in this situation. In addition to that, the pre
of the industry
· High awareness
· Large subscriber base
· Cumulative learning effect
· No.1 brand power & market share
· The difficulty of quality control
· Insufficient post- Management
· Lackof Differentiation
· Difficulties with growth
· Rocketing prices
· Successful large-scale investment
· Transition to mobile platform
· Enhancement of merchant experience
· Wanin