Latentclass growth model
앞에서 언급한 후자의 관점을 취하는 분석방식으로 Growth mixture model과 latentclass growth model이 있다. 이 둘은 모두 finite mixture modeling 기법에 기반을 두고 만들어진 것이긴 하지만 서로 간에 약간의 차이점을 가지고 있다.
Latentclass growth model은 Nagin 등이 1990년도 후반부터 2000년도 초반까
LatentClass
Regression
Decodes
Implicit
Drivers of
Category
entrenchment
Segments consumers
On implicit derived
Importance
of category
attitudes and
usage occasions
in driving
entrenchment
Segments
Value/Convenience
Seekers
Lovers
Consumption occasion
Enthusiasts
Kids led consumption
HHS
불특정 다수를 위해 프로모션
비용을 낭비하기 보다는
, 소득수준)
- Multiple group Analysis에도 크게 두 가지 경우가 존재
- Membership known/ Membership unknown
■ Growth mixture model
2> Growth mixture model
- Membership을 아는 경우는 각각의 group에 대하여 분석하는 것과
크게 다르지 않음. 쉽게 확장이 가능.
- Membership을 모르는 경우는??
(1) Latentclass growth model
(2) Growth mixture model
class suburban home.
We hear on the soundtrack the daily morning chatter
of a family rushing to get to work and school.
Subtitle appears: "2815 Calverton Court. The
Sutphin Family". Fade out.
Second subtitle fades in: "Friday, September 18th,
1992. 7:08am". Fade out.
3. Interior cheery, bright SUTPHIN kitchen. CREDITS
BEGIN.
MOM, BEVERLY, a trim, fortyish, pretty Betty Crocker
of the 90s, grabs t
class...
youre gonna trip on your way out
and break your shooting thumb.
You get me?
This world is cold, designed
to corrupt your soul
And it will never change
This world is cold, designed
to corrupt your soul
And it will never change
This world is cold, designed
to corrupt your soul
And it will never change
This world is cold, designed
to corrupt your soul
And it will never change
This w