만들기 전략
Case Study
영화 드라마의 주인공
Prince
&
Princess
개성있는,
색깔있는 배우
브랜드 전략의 핵심
1위 브랜드와는 다른 모습의
개성있고 색깔있는 이미지 만들기
차별화
차별화 전략
1위브랜드가 지금껏 제시해 왔던 기준과는 다른
차별화된 주장을 통해
소비자와 시장을 움직일
Case Study
1. The Causes of the Trade Dispute
On 5 October 2000, Argentina requested consultations with Chile concerning:
• the price band system established by Law 18.525 (as subsequently amended by Law 18.591 and Law 19.546), as well as implementing regulations and complementary and/or amending provisions; and
• the provisional safeguard measures adopted on 19 November 1
son of Chairman Cho Seok-rae, purchased a villa worth 4.5 million dollars (5.6 billion Won according to the exchange rate at the time) in the Los Angeles area in 2002. Since Cho paid for the villa in cash, many observers are wondering about the source of this money. Chairperson Cho Seok-rae is a relative of President Lee Myung-bak by marriage. Cho’s nephew is the President’s son-in-law.
개정 내용
식품 안전 관리 체계의 개선
- 국가 식품 안전 위원회가 중심이 되어 위생부, 농업부, SFDA, 공상총국, 질검총국의 업무를 관리 감독한다.
그 밖의 식품 관련 기관들…..
중국음료공업협회
음료시장에 대한 조사 및 통계를 통해 음료산업의 발전계, 경제정책, 신기술 개발 등을 추진
중
law in the situation of meeting the parents for the first time at the airport. Here, the question asking gestures of pointing direction to superior was added. The actual interview questions attached at appendix 4. The data were collected in the interview format.
For data analysis, the responses which were originally collected in interview format have been organized into scores according to its