order. By kindly offering a certain tea menu with certain benefits, some consumers may choose tea products because most consumers tend to believe that employees have a good understanding of their products and offer sincere pieces of advice.
Differentiation: Consumers must feel that by choosing The Coffee Bean & Tea Leaf, they are making unique choices that can be differentiated from other consu
Korean won within a year. In order to realize these goals, Hollys Coffee entered into the Peru through ‘master franchising’ method that allows individuals or corporations to buy the rights to sub-franchise within some specific countries. The company usually adapts master franchising method so as to minimize risk when it enters the country where its brand is seldom familiar to the local
I. Introduction of company
1) Caffe Bene?
카페베네(CAFFE BENE)는 이탈리아어인 CAFFE와 BENE 그리고 프랑스어인 VCUS의 합성어인 카페베네 뷰의 준말이다. 카페베네 뷰는 `좋은 느낌의 카페` 라는 의미를 가지고 있으며 17세기 중반 이후 유럽의 지식인과 예술가들의 지적 교류장소인 카페와 같이 문화와 시대적 정
3) Preference of customer
The quality of coffee in the coffee store is very important. However, the difference in coffee quality among coffee brands is now decreasing. Customers visit coffee stores to enjoy a certain atmosphere and space of store as well as simply drinking coffee. In this aspect, the interior of The Coffee Bean & Tea Leaf is lacking compared to Caffe Bene with respect to comfort
Strategic:
Long Top range (1-5 years) goals/management/ Establish mission and long-term goals/ High degree of uncertainty
Tactical Planning:
Less than one year/ Establish mid-range goals for implementation/ More specific content/ Moderate degree of uncertainty
Operational Planning:
Current time frame/Supervisory management/ Specific and concrete content/ Reasonable degree