Products Selection Background
Emerging Energy Drink Market in Korea
Forecast of intense competition
International Number 1
Energy Drink
National Number 1
Energy Drink
Great Power of
High Ranked
Brand (Coca-cola)
Traditional, Historical
Brand power
Products Introduction
Brand Name : Red Bull Energy Drink
Manufacturer : Red Bull Gmbh
Specialty : International Number 1 Marke
1) Taste and WTP
WTP = 1383.205 + 478.005* Satisfaction of taste + error term
It shows that if there is 1 unit increase in Satisfaction of taste, 478.005 units in WTP increase. (1 unit of satisfaction of taste is 1-7 scale and 1 unit of WTP is 1 Korean won)
Correlation between taste and WTP is 0.678, which means it is somewhat related. The R square is 0.46, which means that 46% o
Targeting
Baby boomers have memories about Beetle. They feel dim memories about Beetle in younger to see New Beetle. And now their children are independent, so they live alone or live with mate. They also have economic power. So, they have many advantages like that memory of beetle, and popularities high. But, despite of these advantages, baby boomers prefer to sedan or SUV.
But young genera
Ⅰ. Executive Summary
Do you know how many kinds of pizza store in Korea? According to the recent research, the
number of pizza stores that have chain store are over 50. To live among many stores, owners
make a effort to advertise their pizza to consumer. Because their effort, some pizza stores are very
famous and familiar to consumer. However, as owners don't invest their money in
legal documents)이다. 모든 German語의 경우에서와 같이 Frisian語도 고대(대략 1400년까지), 중세(1400-1600) 및 현대(1600년 이후)의 세 時期로 나누며, 현대 Frisia방언은 Friesland (프리주런드 : Netherlands의 최北部에 있음)와 주변 섬을 포함하는 北部 Netherlands에서 쓰이고 있고 극히 소수의 인구만이 German의 해안(저)지