sports • Want various programs
• Can participate in a 1 week course.
• Need water every 15~30 minutes
Adolescent
(13 to 18) • Able to choose leisure activities by oneself
• Able to participate in trekking with others • Can divide into group programs and
individual programs
• Prefer participating with friends
Youth
(19 to 35) • Enjoys fr
scale
Sports Achievement Literature Life cycle phase
Problem recognition
Cause consumer purchasing decisions, and enable the purpose-oriented
Information navigation
The process of gathering useful information
Evaluation of selected alternative
Beliefs and values of the existing information structure is a combination of process
sports stars in other sports. Typical examples are golf’s Tiger Woods, soccer’s Cristiano Ronaldo, and tennis’ Rafael Nadal. When Jordan appears in ads or games, many people regard Nike as basketball. Nike basketball goods market is therefore far been able to hold No.1. But Nike couldn’t satisfy with it. They also want to be No.1 in other sports market for example, football, tennis, baseb
participation; this occurs when viewing a performance, listening to music, or reading.
Educational entertainment requires the active engagement of the person’s mind, the type of involvement that occurs with problem solving. By creating experiences that straddle the realms of education and entertainment, guests absorb the events unfolding before them while actively participating in them.
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