Framing Theory
The phenomenon that media is reconstructed by the specific point of view.
It provides the overall interpretation of news information’s supplying way.
Framing affects “How We Think”.
Comparison analysis of U.S.A., Korean and Chinese daily newspaper’s
coverage about 911 terror
/ 유세경, 김미라/ 2002
미국, 한국, 중국 일간지의
9.11 테
Definition of Social Media
General Definition of ‘Social Media’
“Social Media is a group of internet-based applications that build on the ideological and technological foundations of Web 2.0 , and that allow the creation and exchange of User Generated Content”
Andreas M. Kaplan et al. (2009)
Includes collaborative projects, blogs, content communities, social networking sites, virt
coverage in Korea
Korean media maintain their objectivities covering the news of each side. Commonly, the Korean media reported both different attitudes of China insisting no company can be an exception of National Security Law, and U.S.A insisting China Government should guarantee the freedom of sharing information. In this case, Korean news agencies are holding a balance in general. Most news
of a certain group, phenomenon, trait, or characteristic is assessed against a standard taken from real life.
4. Assessing the Image of Particular Groups in Society
: exploring the media images of certain minority or otherwise notable groups.
: assessing changes in media policy toward theses groups, making inferences about the media’s responsiveness to demands for better coverage, or docu
style : Active, Crashes, Live entertainment, and danger
-Racing cars that are similar to cars around us races
-Videos
Focus Public Relations on safety issue
Informative TV shows :
Introducing what to do during weekends
Car/racing related magazine:
Writing articles about safety issue of NASCAR
→ Issue articles/news/mediacoverage about
NASCAR’s awareness of safety.