posteriors in the world! In the 60’s, the Levi’s jean went from one generation to the other one very easily.
But in the beginning of 2000, Levi’s had more and more difficulties. Indeed, teenagers who are the main target of the company didn’t want to wear its jeans anymore which seem to be squared for the first time. According to The Teenage Research Unlimited, an American company specia
limited consumption with remaining socialist living patterns.
Chinese characteristics that they enjoy eating.
Chinese who like sweet foods => enforcing sweets.
Operating stores under direct managements: It is difficult to deliver fresh fruits, vegetables and fish to Shanghai because of the bad condition of distribution network. => keep many customers as patron.
Distribution Channels
At past, there was only one channel to purchase golf equipments; off-course shops. After activating e-commerce, some golf shops started to move to online space for many incentives such as reduction in operating costs. Often, price-sensitive consumers used online stores. After the appearance of online discounted stores, off-course shops improved their own existing merits p
distribution is limited. The severe change of the new distribution structure is not accepted among the sellers in Dongdaemoon market. In addition, there is a shortage of experts who can reinforce the distribution and exporting system.
In conclusion, this paper states that the Dongdaemoon fashion market has played a key role in production and selling goods on a reasonable price as Korean fashion
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