Local employment of 98.7% and superior compensation
Executing localization strategy that china E-Mart is just Chinese company.
D. Distribution strategy: Corresponding strategy of Shanghai E-Mart according to the limitation of entering into Chinese distribution market.
10. Comparison of the strategy expanding abroad between E-Mart and Carrefour in China.
E-Mart Carrefour
Joi
the First World War, Coca‐Cola’s red color has standized. Then that red color is using still for more than 50 years…”(from Coca‐Cola Korea Official Homepage) Red color, spencer fonted logo, contour bottle, etc..they were Coca‐Cola’s main characters and they are still. Consistency seems the main personality of Coca‐Cola which is distinguished from others.
그들의 오랜 역사를 통하여 N.V. 필립스(네덜란드)와 마쓰시타 전기(일본)는 매우 다른 전략과 매우 다른 조직적 능력으로 나타났다. 필립스는 마쓰시타가 일본 내에서 고효율적인 공정을 중심으로 세계경쟁력의 기반을 닦을 동안 세계조직에서 수용할 수 있는 세계적 포트폴리오를 성공시켰다.
1990
Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under
Local Economy Enhancement by Film Festival s & Film Production
Actual Events
San Francisco:
Film Production
→9,000 jobs &
$170 million
Korea:
Busan Intl. Film Festival
→ tourists expenditures were
$3 million
Our Assumption
Korea:
Film Production:
300,000 visitors
Germany:
Film Production:
12,000 jobs