LOCAL Focus
Balance between Globalization and Localization
Society contribution
Uncontrollable external environment
Different culture, but the same policy
Low competitive location
Most of them are in local area
Failure to notice Korean customers’ Needs
Low cost product ->Against Value
(Premium / clean shopping environment)
Display, high selling, Warehouse style
Less
A. Localization strategy: Success and failure of foreign store operation is determined by how closely it could approach to their culture and language. Focused the point that Chinese E-Mart Shanghai store is right Chinese enterprise and it’s not others because it is different from theirs.
Being tried to change the naming of the job title which co-workers could see each other in the viewpoint o
local broadcasting.
It was also restricting the competition of Skylife and Social Operators.
There were violations of Fair Trade Law, Article 19, clause 1, number 8 and Article 26, clause 1, number 1
* 공정거래법
제19조 (부당한 공동행위의 금지) ①사업자는 계약·협정·결의 기타 어떠한 방법으로도 다른 사업자와 공동으로 부당하게 경쟁을
failure can occur because of asymmetric information. Universities can spend money earned through donation in an inefficient way because it is difficult for the government and people to know how the university spends contribution and it is hard to monitor university’s behavior. It is called moral hazard. “Moral hazard is a special case of information asymmetry, a situation in which one party i
Ⅱ. BODY
Ⅱ.1. Cause of failure
LGE HR’s failure is because of hasty decision made by management. Management pursues HR strategy by force ignoring LGE culture which is unprepared to globalization internally enough. It makes two problems. One is only about foreign executives and the other is foreign executives and local residents in common.
Ⅱ.1.1. Problem to foreign executives.
Fir