local enterprises. Shortening the time for developing the distribution channel through a joint-venture with state-operated company
E-Mart: local state-owned company = 98:2 => by joint venture, solve the problem of Kwan-si and maintain the nondiscrimination policy against local employees.
B. Product strategy: Adopting differentiated pricing strategy and providing advanced services
local knowledge of the highly fragmented Mainland market, foreign players have yet established significant presence in the mass market and in second- and third-tier cities.
Sources of products
Foreign cosmetic products sold on the Mainland can be basically classified into three types: imported, self-manufactured by foreign brand owners and produced by local OEM factories. The imported goods are
Local Economy Enhancement by Film Festival s & Film Production
Actual Events
San Francisco:
Film Production
→9,000 jobs &
$170 million
Korea:
Busan Intl. Film Festival
→ tourists expenditures were
$3 million
Our Assumption
Korea:
Film Production:
300,000 visitors
Germany:
Film Production:
12,000 jobs
Localization
Adaptation
Activation of franchise
Entrust authority to the country’s head office
Differentiated marketing strategy
Product development
Standardization
Using brand power and image
Transfer the “classic” product from the US
Connection between head office in the US and the country
Franchise management system and standardized manual
STP analysis
Local Coca‐Cola organization consists of Coca‐Cola Korea Company and Coca‐Cola Korea Bottling Company. And those are independent corporate. Coca‐Cola Korea Company charges of making juice, protecting brand, promoting brand. Coca‐Cola Korea Bottling Company, as a corporation of Korea, charges of production of product, distribution, and customer service.
3. Brand