local company. So Google has to gain competitive advantage to beat local brand in that market. Second one is economic recession. From 2007, world economy fell in to the deep slackness because of the Subprime mortgage crisis. At this event was joined together with Google’s revenue declined. Other issues are mobile revolution, moving center of value creation from hardware to software, mobile conv
competently and effectively adapt to the situation in the market place by using generic strategies that enhanced their competitiveness. There are five different generic strategies that a business can choose.
These include cost leadership, differentiation, focused cost leadership and integrated cost leadership/differentiation. Each generic strategy helps the company to establish and exploit a
locally differentiated marketing process and strong distribution power in global markets have brought them a stout construction of their marketing capabilities.
c. Production : Applying 6 sigma innovation to the whole business sectors and construction of ERP system could lead AP’s decision process shorten. Specially, 6 sigma innovation in manufacturing line could lessen product deficiency a
local needs were not sufficient enough. Firm has tried many different methods to overcome its product division focused structure to spread its system over globally. But its change did not necessarily meet local market needs. In addition, economic crisis on Japanese economy had huge negative impact for Japanese companies to downsize its firm size and restructure. Following summaries indicate more