1. Location-Based Service Background
1.1. Definition of Location-Based Service
Location-Based services refer to general class of computer program-level services used to include specific controls for location and time data as control features in computer programs. Location-Based services utilize location information to improve business productivity as well as adding value to a comfortable life.
Location-Based Service Market Overview
LBS refer to class of computer program-level services used to include specific controls for location and time data as control features
Device Manufacturers
Samsung, Apple
Content Provider
3rd parties (restaurants, etc.)
Location Provider
Telecommunication companies (KT)
LBS Provider
Groupon, Foursquare, etc.
An active service requires the
located in its course, and the arrival and departure time and name of each bus stop.
The terminal installed inside each bus transmits its GPS(Global Positioning System) location through satellites to BMS(Bus Management System). By using the GPS location, data on the location, driving speed, arrivals at bus stops are collected and transferred to the TOPIS Center throu
1) Cookie in Browser (Serial numbers, URL links)
cf ) Items viewed, Keywords searched,
Access Location, Type of users’ computer.
- Highly Volatile Data → ‘Wise Log’ needed
2) Cookie in PC or DM
- More aggressive way to collect data
- Visiting Homepage : Server plants cookie in PC
- Opening Newsletter : DM contains cookie codes
1) G Market outsource collecting raw
data.
B. Survey Questionnaire
- Appendix
C. Sample Selection
We have conducted the survey on 100 existing customers. By visiting six of the FedEx Kinko’s centers located in highly populated areas around Seoul, respondents were conveniently selected. Therefore it can be assumed that they are representatives of the whole population to be studied.
D. Data collection
Location: Fed