culture, but the same policy
Low competitive location
Most of them are in local area
Failure to notice Korean customers’ Needs
Low cost product ->Against Value
(Premium / clean shopping environment)
Display, high selling, Warehouse style
Less store no. makes less buying power
Passive investment (increase No. of store 1 /yr)
Low Competitiveness in a store sales
competitive business.
Our casino is not only for playing game. We will construct several other building for rent. In that building, many restaurants, café, shops will be located and we will also make small park.
Like this pictures, our casino atmosphere is bright and people can enjoy with their family, friends unlike existing other casinos in Korea. Almost of Korean may be never h
1. Location-Based Service Background
1.1. Definition of Location-Based Service
Location-Based services refer to general class of computer program-level services used to include specific controls for location and time data as control features in computer programs. Location-Based services utilize location information to improve business productivity as well as adding value to a comfortable life.
Location-Based Service Market Overview
LBS refer to class of computer program-level services used to include specific controls for location and time data as control features
Device Manufacturers
Samsung, Apple
Content Provider
3rd parties (restaurants, etc.)
Location Provider
Telecommunication companies (KT)
LBS Provider
Groupon, Foursquare, etc.
An active service requires the
competitiveness. There are five different generic strategies that a business can choose.
These include cost leadership, differentiation, focused cost leadership and integrated cost leadership/differentiation. Each generic strategy helps the company to establish and exploit a competitive advantage within a particular competitive scope. By applying these strengths, three generic strategies are