Body Shop 선정 이유
기존의 기업과 차별화 되는 마케팅 전략
최근 사회 전반에 불고 있는 웰빙 열풍
친환경적 제품과 재활용품의 활용 / 사용
Brand Identity
고객 참여를 유도한 전략
고객이 필요에 의해, 참여를 위해 매장을 찾음
차별화된 생산, 유통, 판매 전략
전량을 영국 본사 생산품 직수입에
locations
-Ovi Maps Player API for developers
-a response for Google Maps
-Store
-applications, games, movies, etc.
-for content developers Nokia offers 70% revenue
-a response for Apple App Store
-Music
-unlimited downloads by ”Comes With Music”
-a response for Apple iTunes
-Calendar & contacts
-Sharing photos and videos
-Mail
-File storage
You can see the world tha
Current Misson
Raise of the level of awareness & sales.
To grow as an omnidirectional company like Italian company “Slowear”.
Goals
Attainment target of this year :
net profit of 2-3 hundred million won
Establishing Moss Green’s Factory for self-producing.
For Diverse Design, Fast Production, and Saving costs
Strategies
Growth strategy – Co
You must aware of “Guanxi”
Because you need to keep a good relationship with the local government
to make a successful business
A central idea in Chinese society
Basic dynamic in personalized networks of influence
A state of general understanding between two people
Closely related concepts
: Ganqing(feeling,感情) Renqing(人情) Mian(face, 面)
Social status, propriety,
is located near Beaverton, Oregon, a suburb of Portland. So while the Pacific Northwest is the birthplace to Nike, today it operates in more than 160 countries around the globe. Through its’ suppliers, shippers, retailers and other service providers, NIKE directly or indirectly employs nearly one million people. The company includes more than 33,000 employees across six continents.