, 평가하여 모종의 해결책에 의견 일치를 보도록 한다.
Leader- participation model focuses upon decision making as how successful leadership emerges and progresses. The parameters shaping a decision are quality, commitment of group or organization members, and time restrictions. There are a number of leadership styles ranging from authoritarian to highly participatory.
1. Introduction
1.1. Introduction of Benetton Group
1.1.1. Group Overview - Business
Today, the Benetton Group is present in 120 countries around the world. Its core business is fashion apparel: a group with a strong Italian character whose style, quality and passion are clearly seen in its brands, the casual United Colors of Benetton, the glamour oriented Sisley, and Playlife American colle
: 96 women from ages 40 to 59 (total 99 samples, 3 were found default)
Survey Analysis
a) Segmentation:
- For segmentation, we first categorized our participants into three groups. As the table below shows, we chose ‘Frequency of watching movies’ and ‘Frequency of going to cinema’ as our main criteria. Frequency of watching movies tells us how much our target has interest
The table above shows the means of the result we acquired from the attribute evaluation questions in the survey.
The attributes that we got the highest mean scores on out of all the three brands were:
1. 효과가 지속적이다
2. 피부자극이 적다
3. 흡수성이 좋다
4. 미백에 효과가 있다
5. 안티에이징에 효과가 있다
6. 트러블개선에 효과가 있다
Group’s Ethical Management
Ethical management through trustworthy management and social responsibilities
Fulfillment of social responsibilities by corporations
Economical responsibilities
The duty to generate a profit for the continuous operation and management of the corporation while also compensating investors through creation of products and services needed by society at reason