was mentioned above. Also the ‘being as scarce as possible’ strategy enabled them to position as a legendary high-end luxury brand. You have to wait one or two years to get a specific model of Hermès bag, but Thomas the CEO Hermès says that it is worth the wait. “If people buy an Hermès bag, they know it is going to last them for 40 years. The bag isn’t an expense,
1. Introduce Brand, Louis Vuitton
2. Present situation in Korea
Do you know '3 second bag'? 3 second bag is new word, which means that we can see Louis Vuitton bags in every 3seconds in the street in Korea.
Walk down the road from South Korea, once every 3 seconds means that you can see the Louis Vuitton bag is a coined word. As you can see, Korean people really really love Louis Vuit
the bag. Hermes bags are no assembly lines and one of the artisan creates it. All products of Hermes is not the case but Kelly and Birkin are applicable for this. The artisan's name is engraved on top of the bag. Later, when a repair request comes artisan made the bag should be repaired. Such as lifetime responsibility system. The artisan is graduated from the leather school founded by Hermes.
Brand Quality?
Free shoping?
Kim
Hee Sung
1st
NO
more than 2 million
Expensive good
Positive
Prada bag, Gucci Shoes
2nd
YES
Enough ability in age
about 1million
product others think it's prestige
Positive
Chanel Bang
SeoEun Jung
1st
NO
NO
1~2 million
Craftmanship
Positive
Chanel, Hermes BagCartier Diamond ring
2nd
YES
want to buy
more than 5 thousand
Product other t
bag which has been an unparalleled success since 1896.
In 1971 Henessy, a leading manufacturer of cognac, merged with Moet et Chandon, a leading champagne producer. And In 1987 the drinks group then merged with fashion house Louis Vuitton to create what is now the world’s largest luxury goods business –LVMH.
Now LVMH has a great empire in the luxury arena. It is competing With Guc