market scales are increased. -
Based on These three reasons, we will look carefully about product and promotion in 4Ps strategy.
Ⅲ. Dr. You's Marketing Mix (4Ps)
(1) Product
-Systematic Product
They are not just making and arraying well-being products. They make products for each segmented customers. For example, Golden Kids for babies, Weight Loss Bar for dieting people and En
- To selectively expand its channels of distribution in important markets around the world without compromising the value of the TIFFANY&CO. trademark;
- To provide superior customer service;
- To maintain an active product development program;
- To increase its control over product supply through direct diamond sourcing and internal jewelry manufacturing;
- To achiev
market but Hyundai card was ranked no.1 in a short period of time.
For the first time,
Hyundai card performed ‘Design Marketing’ effectively by mixing
design and brand.
Hyundai card’s STP strategy
Adopt scientific brandmarketing- segmentation through consumer’s lifestyle
Adopt target to take target strategy
At this time, position special BI by emphasizing luxurious
brand image
- Not innovative fashion products but copy of the luxury or high fashion brands
Too wide a range of targeted customers without focus
- Produce in limited sizes only
- People caring more about fashion(both men& women)
- Growing market at a worldwide level
- Fast changes in trends
- Increasing number of other SPAO brands
- Competitor with shorter turnaround(
EXTERNAL MARKET ENVIRONMENT ANALYSIS
Specialty store retailer of Private label Apparel Brand
자사의 기획브랜드 상품을 직접 제조하여 유통까지 하는 전문 소매점. 제조사가 정책 결정의 주체가 되어 대량생산 방식을 통해 효율성을 추구하여 제조원가를 낮추고, 유통 단계를 축소시켜 저렴한 가격에 빠른 상품 회전을 하는