using business line diversification, cost leadership and customer centric operation, this company strives to be distinguished among other competitors. In this point of view, we can take a look at the analyzing of structure in Samchully. And the next, find out the problems of the company, suggesting appropriate solutions for that . This report thoroughly followed the Harvard Referencing system.
occupied by only one major competitor, Eplida Memory.
The internal analyses were a clear indication that Samsung’s current organizational structure, policies, and business strategy are all competitive advantages. The conclusions drawn from the SWOT analysis were that Samsung’s strengths carry more weight than your weaknesses, and that the opportunities that exist, if properly exploited,
structure with department store and discount store.
Second, eBay undertook G-market on April 16. They also have auction so with this undertaking they are occupying 90% market share in the open market.
Third, imitation products are increasing by geometric progression. A lot of products imitated from famous brands are being sold on line. The problem is that sellers sell imitate products pretend
External Analysis
주유소 수 증가에 따른 경쟁 치열
고급휘발유와 경유소비량 증가
경쟁사의 차별화 마케팅
Internal Analysis
수익성 개선의 시급
많은 주유소 수를 기반으로 한 근접성
다양한 유외사업
뛰어난 고객 관리능력
브랜드
거시환경의 변화
고유가 시대의 도래
고급 휘발유 소비
Ⅰ. Introduction of Hyundai card
1. History and Status of Hyundai card
Hyundai Kia motors company acquired ‘Diners Club Korea’ in October 2001, and changed its name to ‘Hyundaicard’. Under their vision that takes off the world’s first financing company they launched the ‘Hyundaicard M’ in May 2003. They introduced the ‘Save point system’ which is the point anticipation system