Introduing MakgeolliMakgeolli is supposed to be the first alcohol in Korea. It is not known exactly when Korean start to make and drink alcohol. But people supposed that Makgeolli is the first Korean alcohol.
Makgeolli's color is usually white. Because It doesn't filtered rice. So comparing Makgeolli with other alcohol, it makes you feel full.
In the past, Usually Farmer drank Makgeolli. Farm
The exact date of Makgeolli’s origin is unknown.
documentary records during the Goryeo Dynasty (918-1392).
in 1917 during Japanese colonial rule, the Japanese government imposed upon Koreans an order that banned individual brewing of grain wine at home.
Recently , Makgeolli is making a fabulous comeback.
It was only last year alone that more than 700 makgeolli houses opened.
Speciali
• A Soulful Beverage
• The Commoners’ Beverage
• A Deep-rooted Tradition
• Globalization of Korean Food
• Well-Being Beverage
2. No registered trade name
1) Rice wine(서울탁주)
2) Maccori(이동주조)
3) Makkoli(국순당)
4) Makgeolli
(농림수산식품부)
In this situation, one of the ways to keep their market share for each producer is having innovative technologies. In the makgeolli industry, producers are trying hard to develop technologies for better taste and longer shelf life. Those kinds of technology innovations, which were previously explained, affect marketing of the product. With these technologies, marketing network for makgeolli exten
Export Market of Makgeolli
Steady growth from year to year
Above 80% of Makgeolli export to Japan
The diversification of export markets
Why we target Russia
1. Similar drinking culture to Korean
2. Drinking Reform by Russian Gov’t – Low alcohol policy
3. Korean Wave
4. Heavy drinker → Moderate drinker
Consumers Research
Survey for the 막걸