3. Agriculture
Finland's climate and soils make growing crops a particular challenge. The country lies between 60° and 70° north latitude - as far north as Alaska - and has severe winters and relatively short growing seasons that are sometimes interrupted by frosts. However, because the Gulf Stream and the North Atlantic Drift Current moderate the climate, Finland contains half of the world's
Other indicators of Social Class
○ area of residence, possessions, family background, and social interactions
○ inherited status
- Status that derives from parent at birth.
○ earned status
- Status acquired later in life through achievements.
Social Class Indexes
○ Computerized status inde
Income Versus Social Class
○ More money - higher social standing
○ Income is not strongly related to social class for several reasons.
1.income levels often overlapsocial classes.
2.income increases greatly with age, but older workers do not automatically achieve
higher social staus.
3.in many countries an increasing numberof dual career familie
males who explicitly and continuously care about their appearance. For men in their 40s and 50s, there is also a new word ‘NOMU-jok’, to refer to the people who want to look good and ‘No More Uncle”.
III. S.T.P Strategy
1. Segmentation
We divided the possible customers according to their profession, age, and financial status. (table 1 of the appendix)
2. Targeting
1) The ta
As the participation of women in society increases, Government has tried to guarantee equal opportunity and compensation to them with regulations such as the Labor Standard Act and the Equal Employment Opportunity Law. However, still many female workers work in small places under poor conditions, which don’t follow the regulations. Even though they are luckily working in a good environment, the