University students - Especially, freshmen & discharged soldiers are interested in their appearance
- Most of them are tech-savvy, using the Internet and other technological devices on regular bases.
- Because of their lack of social confidence, they have high interests in their appearance and are sensitive about other people’s estimation.
- They could take self-confidence by managing thei
for 2 yrsProduct range: women’s apparel, shoes, bags, hats, belts, scarves etc.
Price range: 5,000~40,000 won
Product features: sells relatively inexpensive products for a day-to-day outfit.
Bestsellers: clothes
Customers: Korea University students (most), visitors of Korea University Hospital, nurses etc. Women 90%, men 10%(who come with women)The regulars are the main customers
student cafeteria.
Growing demands of high quality of food in student cafeteria.
Even if the student cafeteria has a reasonable price, many Kyung-Hee students don’t think the quality of food is not enough. They insist that Kyung-Hee’s student cafeteria food has comparatively high price for the taste or quality of food and also compared with other universities’ cafeteria
1-3. Global Marketing Strategy: International Menu
As you know, McDonald’s has built the world famous fast food franchise restaurant and as an international strategy, it has various menus according to the country’s culture or religion.
India
ⓜ Hamburgers do not contain beef meat or pork meat because of Hinduism and Muslim, thus chicken and lamb are the major ingredients for patties.
universities or colleges. It doesn’t influence not only students but also the communities or surroundings. Those influences include academic performance, and other accidents related to drinking. Also, this college drinking has possibility of linking to the drinking problem when they go out to the real world. The drinking habits which are formed when young, it would be continued when old.