Manufacturer Active Paradigm)에서 CAP(customer Active Paradigm)로의 전환을 가져 왔다. 그럼 먼저 제조업 주도 경영에서 고객주도 경영으로의 패러다임 전환에 대하여 간략히 알아보고, 제조업주도 경영과 고객주도 경영에 대해서 알아보기로 하겠다.
Ⅰ. 마케팅 패러다임
1. 제조업자 주도 경영(Manufacture Active
1). Management Philosophy
Hyundai Motors philosophy is to realize the dream of mankind by creating a new future through ingenious thinking and continuously challenging new frontiers. The concept consists of three frames; 1) Realization of Possibilities, 2) Unlimited Sense of Responsibility, and 3) Respect for Mankind.
2). Core Values
HMC defined their new corporate philosophy based on their ex
2.2 INTERNAL ANALYSIS - Corporate Value-Chain (primary activitiesPrimary Activities)
2.2.1 INBOUND LOGISTICS
Rigorous Suppliers Selecting And Local Purchasing
In purchasing aspect, Nokia completely controls the quality through rigorous suppliers selecting. All of Nokia mobile phone manufacturing bases in worldwide use of Nokia’s global purchasing system and CQTM, which is global organizat
Activities
① Inbound Logistics: Amore has outsources suppliers in the French market, and is currently building a long-term relationship. French suppliers ensure finest quality of materials and is the benefit that French market provides.
② Operations(Manufacturing): Janfolgo Dier, ADM who designed perfume containers of popular brands such as Hermes took charge of its container designing, and
Activities
1. Air Transportation
- Domestic airline services through 13 cities
- International airline services through 104 cities, 38 nations
- KAL have 126 airplanes. (in 2009)
2. Other Business
- Aerospace research & Manufacturing is noticeable and important for future growth
of KAL
- KAL Aerospace Division manufactures licens