1) Manufacturing
- Heels are not fixed shoes so shoes are low durability
2) Maketing
- Healer is medical treatment so people think Healer is expensive
3) Selling product
- Some people think shoes and heel separate is not beautiful
- Some people think Healer is not necessary. Because they are heels not uncomfortable
H. Competition &Defence Strategy
1) Competition
- Sneakers company (Sne
cost reduction
- Side effects of
expanding overseas
production bases
Case study : Nokia
In 2007, recalled 46,000,000 cell phone battery that supply from Matsushita
In 2009, recalled 14,000,000 cell phone charger that supply from BYD(Chinese company)
The cause is manufacturing in
China where labor costs are
low for cost reductions
Case study : Nes
3. What management, organization, and technology factors were reponseble for USS’s inability to compete with other steel manufacturer?
USS는 경쟁사에 비해 labor cost가 높다. 뿐만 아니라, 수익 중 상당 부분이 retiree health care cost로 지출되고 있는 실정이다. USS측은 pension liability가 well-funded되고 있다고 하지만 언제 이 pension이 USS의 발목
Type of
fixed cost Definition Example from the case of Blue Nile
Committed fixed cost A cost that can’t be significantly reduced for short periods of time without making fundamental changes Costs associated with being a publicly traded company
Discretionary fixed cost A cost whose total dollar amount varies in direct proportion to changes in the activity level Marketing costs
costs resulting were estimated
target price of 1.5 million won.
- Analysis of materials.
the two kinds of material items were calculated based on years of
experience, First of all, the case of manufactured goods was
investigated around the center of the big stores in terms of cost where
to buy items and In the case o