conducts it's own audit asides from AIB by quarterly. This internal audit is done by factories, productions teams, and even each person. Hence, Orion recognized the need to collect and organize those data from different sections so that the various departments in the company can easily use information. As a result, Orion developed OPIS linking related data in a network.
3) Pro-Q Up System
Ori
Ⅰ. Current status of Korea's marketing channel
After opening of marketing industry in 1996, a variety of new companies began to emerge in South Korea. The rapid growth of discount stores, TV home shopping and Internet shopping make the marketing industry change rapidly. This phenomenon in the marketing market means that marketing firms stick together to achieve the economies of scale. Accordi
Communication Market can be divided into two groups : CDMA & GSM
CDMA?: Code Division Multiple Access
ex) QUALCOMM
GSM?: Global System for Mobile Communication
ex) Nokia, Sony
One of the most advance communications markets in the world with its 75% household fixed broadband penetration rate and 86% mobile user penetration rate.
South Korea had one of the lowest lev
Marketing strategy that enables NIKE to promote easily, global star marketing, etc made NIKE the best sports brand in the world. Nowadays, the company keep trying to pioneer new technology field in order to proceed other sports brand companied by introducing SHOX (Technology setting up a spring behind shoes).
(2) High price
NIKE has a large number of distribution networks over the world
market and secure a high-quality and clean product image as its core competency.
To translate these core competencies into a sustainable competitive advantage, the company would strive to keep an environment-friendly image. Additionally, they should make investments in creating new products to satisfy the high taste standards for customers.
Ⅳ . Situation analysis
A. Industry analysis
I