■ Diverse Aspects
Ⅰ. Political Environment
The political structure of a country inevitably affects the way a business operates, as it is the political regime that will enact laws, sets regulations and policies.
Singapore's parliamentary democracy system is well known for creating a stable and orderly government. The government provides first-rate efficiency and excellence in the p
marketing relationships. It encourages the players and spectators to participate in sports events and enjoy it. These are good opportunities for the company to upgrade its brand awareness, promote new products, and foster its brand image. It has a synergy effect.
So, using the sports game, the Coca-Cola worked with famous soccer player, Wayne Rooney, to access people all over the world. Coca-Co
FDI among developing countries.
2. FDI is the best means of technology transfer in the world today. In addition to the capital that is injected, FDI often involves the transfer of patents, copyrights, trademarks, and other forms of intellectual property as part of the process of investment. FDI in China grants access to this technology.
1. China is using its unprecedented access to some of
-4p strategy
4p strategy includes concept of product / price / place /promotion. This strategy is made purpose to market systematically. Because Starbucks also is company, so it has 4p strategy, too.
*product
Starbucks pursue diversity of product. Caffe latte, cappuccino, Americano, etc. starbucks sells more than 20 kinds of coffee. And because it sells goods like mug cup, it became to sell s
access to certain products from certain countries. This is done by reducing tariffs, but does not abolish them completely
Free trade area
Explain above
Customs union
A customs union is a free trade area with a common external tariff
Common market
A common market is a customs union with common policies on product regulation, and freedom of movement of all the three factors of productio