브랜드는 자기표현의 도구가 되기도 한다. 근래에 사람들은 '매니아' 라는 말이 나돌 정도로 특정 브랜드를 지나칠 정도로 선호하는 경향을 보인다. 이런 사람은 선호 브랜드에서 아무리 후즐근한 상품이 나오건 간에 그 제품이 최고라고 믿고, 또 그것을 구입하기를 갈망한다. 이는 제품의 품질과는 상
Based on the market, a new market opportunity could be found in nutrition-based product that enhances both health and losing weight at the same time. The product could also target the need of convenience that many busy business people seek for.
Based on market analysis, the product development team went through idea generation process using several different approaches. Through brainstorming,
market in Korean fitness industry.
Based on the online community
Café.daum.net/crossfitcorea
Two affiliations : S.A.P / Gangnam
Product
Training program + Equipments + Place
Online shopping mall
Place
Current location : Gangnam
Overcome physical limitation
Place associated promotion
Advertisement
Basic tools to approach target customers
Select effective chann
the full range of services in corporate, SME, consumer and wholesale banking activities across Asia and the Middle East
Also active in capital markets, with extensive product origination and risk management capabilities
High quality asset: Highest credit rates among the region, credit rated AA- or Aa1
Sound financial structure: conservative approach when classifying NPLs
approach by the Committee of European Banking Supervisors (CEBS) to use the Pillar 2 process to adjust for the compression of probability of default (PD) estimates in internal ratings-based (IRB) capital requirements during benign credit conditions by using the PD estimates for a bank’s portfolios in downturn conditions. Addressing the same issue, the UK Financial Services Authority (FSA) has